USA Today

Helping people choose the best internet

Helping people choose the best internet

Helping people choose the best internet

The USA Today and Red Ventures partnership was a trial contract that had less than three months from inception to launch. As the lead writer, I developed the methodology, created original templates for each page type and wrote over 70% of the Phase 1 content.

The USA Today and Red Ventures partnership was a trial contract that had less than three months from inception to launch. As the lead writer, I developed the methodology, created original templates for each page type and wrote over 70% of the Phase 1 content.

The USA Today and Red Ventures partnership was a trial contract that had less than three months from inception to launch. As the lead writer, I developed the methodology, created original templates for each page type and wrote over 70% of the Phase 1 content.

Client

USA Today

Content Types

Guides Resources How-to Brand and non-brand Geo-specific

Industries

Home Internet

Date

February 2024

USA Today Internet Home Page
USA Today Internet Home Page
USA Today Internet Home Page

I constructed a ranking system using over a dozen critical data points to score nearly 30 distinct internet providers. Based on this research and in collaboration with SEO input, I was the lead writer for over 50 pages in our initial launch, and continue in this role as the team expands production into Phase 2.

What is a good internet speed?
What is a good internet speed?
What is a good internet speed?
AT&T internet plans and pricing review
AT&T internet plans and pricing review
AT&T internet plans and pricing review

After less than two months since the launch of the initial round of pages, transactional sessions are pacing up +111% MoM and continuing to grow weekly (+23% WoW). By continuously publishing new and novel content, our share of voice in this landscape is expanding. Several search queries for brand and non-brand pages are on page one of Google SERP. Multiple product orders have been placed through the built-in widgets embedded in the content.



View my complete collection of work on USA Today here.

Hi. I'm Lisa, a Senior Content Writer based in Mount Holly, NC. I'm currenly exploring opportunities. Let's connect.

Hi. I'm Lisa, a Senior Content Writer based in Mount Holly, NC. I'm currenly exploring opportunities. Let's connect.

Hi. I'm Lisa, a Senior Content Writer based in Mount Holly, NC. I'm currenly exploring opportunities. Let's connect.